THE THINKING: ENGAGE WITH THE CONSUMER WHERE THEY SPEND THEIR TIME, ON THE INTERNET

SommSelect is a premier e-commerce site that has a journalistic approach to their tasting notes. They know how to write stories about wine. They needed help in making a pivot to creating videos for their YouTube channel.

We launched multiple show concepts that branded SommSelect as the premier subscription service. Behind the Label has host David Lynch describes the nuances of a wine label. Some like it Some was a docu-style series that went behind the scenes on how SommSelect interacts with wine consumers and sellers.