THE OPPORTUNITY: A Branded Short triggers an Experiential Activation Night.

I had a spec concept for a beer short. Why stop there? For a screening, I hosted my own screening at an Irish pub.  I reached out to Murphy’s West Coast distributor who loved the short and sponsored the screening with product and schwag. I took it one step further and hijacked Murphy’s marketing message for the night. It was a “pop up event” to experiment with new ideas on beer marketing.