HUMANTOLD
ROLE: Video Editor
COLLABORATORS: Humantold | Glen Levy (Writer/Producer)
THE PLAN: GIVE TOUGH NEW YORKERS THE FINGER
Humantold is a network of therapists and has a special program/offer for New York city workers who deal with New Yorkers on a day to day basis. Creative Director Glen Levy was trying to find images that somehow communicate this New York State of Mind. I found it – the perfect image. When he saw my early cut, he knew I figured it out. The one image told the story beat we were setting up.The client was also on board.